YouTube Premium in India has undergone a significant price adjustment as of August 27, 2024. Here's a breakdown of the new pricing:
- **Individual Plan**: Increased from ₹129 to ₹149 per month, marking a 15.5% hike.
- **Student Plan**: Now costs ₹89 per month, up from ₹79, which is a 12.65% increase.
- **Family Plan**: This plan has seen the most substantial increase, going from ₹189 to ₹299 per month, a 58.2% hike. This plan allows up to five family members to use YouTube Premium on a single subscription.
Additionally, for those opting for prepaid plans:
- **Individual Prepaid Monthly**: Now at ₹159, up from ₹139.
- **Individual Prepaid Quarterly**: Increased to ₹459 from ₹399.
- **Individual Prepaid Annual**: The annual subscription now costs ₹1,490, previously ₹1,290.
This price hike reflects YouTube's strategy to enhance its Premium service, supporting creators, and artists, and continuing to improve the platform's features. However, this decision has sparked discussions among users on platforms like X, where sentiments range from dismay at the price increase to considerations of discontinuing the subscription due to the cost. The move underscores the challenge of balancing service enhancement with affordability in price-sensitive markets like India.